26-04-2013

Harrods: all the numbers

The figures of the world famous department store. The stage for Identità London’s lunch

A shot of The Georgian, the most prestigious of th

A shot of The Georgian, the most prestigious of the 28 restaurants that today endorse London’s Harrods Department Store. The establishment was opened in 1911 to commemorate king George V’s crowning, 62 years after the opening of the famous department store on Brompton road. On Sunday 28th April The Georgian will be the stage for Identità London’s Lunch of a life-time, with 7 stars of Italian cuisine: Massimo Bottura, Enrico and Roberto Cerea, Carlo Cracco,Gennaro Esposito, Luciano Monosilio and Davide Scabin

The lunch of a life-time is coming up and in all of London there couldn’t be a more deserving location than that of Harrods, the most famous luxury department store in the UK and in the world. This leadership goes back to 1834, when the founder, Charles Henry Harrod from Essex, opened his first shop on Cable street, in the Eastern suburbs of London. Fifteen years later, in 1849, the big leap was made to number 8, Middle Queen’s Buildings, today’s Brompton Road, in the heart of Knightsbridge, along the Southern border of Hyde Park.

May 2010: the Egyptian businessman Mohamed Al Fayed (on the right) just sold Harrods Department Store to the prime minister of Qatar, sheikh Hamad Bin Jassim Bin Jabr Al-Thani (on the left) for 1,5 bilion pounds

May 2010: the Egyptian businessman Mohamed Al Fayed (on the right) just sold Harrods Department Store to the prime minister of Qatar, sheikh Hamad Bin Jassim Bin Jabr Al-Thani (on the left) for 1,5 bilion pounds

In the beginning, 2 assistants worked with Sir Charles, from 7 in the morning until 8 in the evening, 6 days a week. In 1880 there were already 100 employees and in 2013 they’re 5 thousand, with peaks of 6,400 during sales and at Christmas, what is left of 25 thousand interviews conducted over a year by the human resources management. These workers hold passports from 86 different countries. These are huge figures to which we add the following:
25: hectares, the total surface dedicated to sales;
7: floors;
150: the depth of the 3 water wells which guarantee millions of litres every year;
35: lifts which every year cover 80 thousand km;
300: lamp bulbs changed every week;
200: plasma screens used for advertisements;
100.000: clients every day.
50.000: pieces sold daily.

In a nutshell, in 2010 this department store in which you can find Omnia omnibus ubique – “everything, for anyone, everywhere”, including baby elephants, funeral services and gold bars – was sold by Mohammed Al Fayed to the Qatar Holding for something close to £ 1.5 billions, one billion and seven hundred million euros, that is to say the cost of a government corrective action.

In the boundless jumble of figures and crazy shopping, the food chapter has traditionally had a central role. To begin with, the first thing sold by tea-seller and butcher Charles Harrod was in fact a tea bag, something which is still remembered thanks to the hundreds of kinds of tea sold all over the world, including the species picked exclusively for Harrods in the tea gardens in India and Sri Lanka.

The different kinds of restaurants, bars and cafes that today endorse the 7 floors on Brompton road – from the cafe where you can have a slice of cake on the run, to the luxury restaurant – are altogether 28. The most prestigious establishment is indeed The Georgian, which will be the stage for Identità London’s lunch: it is also the largest establishment in size and was opened in 1911 to commemorate the crowning of king George V (hence the name), 17 years after the opening of the first food shop in Harrods (in 1894). To see the rather classic menu to be found daily, click here.

Of all the other restaurants we remember the Ladurée, the 19th century Venetian style Caffè Florian, the Galvin Demoiselle bistro, the more contemporary hamburgers at The Diner, the Champagne Bar or Pan Chai’s sushi. To these one also needs to add the Wine Shop on the ground floor: always full of people and packed with excellent products from all around the world. All this without mentioning the many restaurants that Harrods has opened around the world, such as the recent Plantation rooms in the Mitsukoshi palace in Ginza, Tokyo or the one in Kuala Lumpur in Malaysia.


Primo piano

The events you cannot miss and all the news of topical interest from the food planet

Identità Golose

by

Identità Golose

This article is curated by Identità Golose, the publication that organises the international fine dining congress, publishes website www.identitagolose.com and the online Guida Identità Golose, on top of curating many other events in Italy and abroad

Author's articles list