Ruinart: art and champagne

Ruinart, that is to say the most ancient Maison of Champagne, has been participating for quite some time in the most important international contemporary art fairs. Every year it also collaborates with a different artist who, inspired by the Maison, creates a Masterpiece and a limited-edition case, which will be available in the autumn of 2016.

This year they collaborate with artist Erwin Olaf, an internationally renowned photographer who portrayed the “Crayères”, the ancient chalk caves and the cellars of the Maison in Reims, in the UNESCO World Heritage List since 2015. Olaf is originally from The Netherlands. He’s considered a multidisciplinary artist, famous for his attention to perfection and precision, a man capable of making sure that his stylised works always refer to social issues and taboos.

Every picture conceals words of solitude, love, youth. It speaks of the body as well as of death. His original work created for Ruinart illustrates the unique story of the "Crayères" through his photographic point of view: his lens. 26 pictures that will thrill those who have visited the Maison.

Riccardo Caliceti, Senior Brand Manager at Ruinart, Francesca Terragni, Marketing and Communication Director at Champagne, Wine & Spirits Moet Hennessy and Erwin Olaf

The Ruinart space at Miart 

Through the